Who couldn’t wait for 2020 to be over, right? But then who knows what awaits us in 2021. Here’s one thing we know for sure, Google has some big time updates coming to their algorithms. And businesses that don’t adapt to these updates could get lost in the shuffle. Rankings can drop, and digital storefronts can get buried. The prospect of new growth can be stunted.
When I started in advertising back in 1991-ish, things were pretty challenging. Computers, specifically Apple computers, were just then becoming a thing. We had one scanner and a ton of photo books to rip off. We had a stat machine (Google it) and a printer that took nearly as long to print as it would