What we did
02. AUGMENTED REALITY
The Kentucky Center is the premier host to many cultural and entertainment events in the region. They wanted an annual report that reflected their expansion with the new build of Paristown and other venues that were getting a much needed facelift. We gave them that and a bit more, with a full blown campaign including transit posters, an interactive magazine ad and augmented reality triggered by the cover of the report. The client loved the work and the AR component resonated well even with older board members.
The magazine ad for business publications had an interactive component that encouraged the viewer to place their phone over the mouth of the woman in the ad after visiting a vanity URL The ad came to life and explained the long list of financial benefits that are an indirect result of having a thriving arts community.