The Kentucky Center is the premier host to many cultural and entertainment events in the region. They wanted an annual report that reflected their expansion with the new build of Paristown and other venues that were getting a much needed facelift. We gave them that and a bit more, with a full blown campaign including transit posters, an interactive magazine ad and augmented reality triggered by the cover of the report. The client loved the work and the AR component resonated well even with older board members.