Kindling

Lead Generation

The Power of People-Based Marketing: A Smarter Approach

In the world of marketing, precision is everything. Brands spend countless hours refining strategies, segmenting audiences, and crafting personalized experiences. Traditionally, Account-Based Marketing (ABM) has been the go-to for B2B companies, focusing on targeting high-value accounts with tailored campaigns. But there’s a shift happening—one that puts people at the center. Enter Contact-Based Marketing (CBM). CBM

Ingrid Korgemagi March 5, 2025 No Comments

Account Management

You’re Playing with Fire.

Are you trying to do too much? When you try to handle everything yourself, do you often find that you’re not doing any one particular thing really well? It’s the old adage of the Jack of All Trades – Master of None, right? We get it. In this day and age employers have grown to

Ingrid Korgemagi February 15, 2021 No Comments

SEO

Are you ready for Google’s new changes?

Who couldn’t wait for 2020 to be over, right? But then who knows what awaits us in 2021. Here’s one thing we know for sure, Google has some big time updates coming to their algorithms. And businesses that don’t adapt to these updates could get lost in the shuffle. Rankings can drop, and digital storefronts can get buried. The prospect of new growth can be stunted.

Ingrid Korgemagi February 11, 2021 No Comments

Advertising

Advertising in the 20’s.

When I started in advertising back in 1991-ish, things were pretty challenging. Computers, specifically Apple computers, were just then becoming a thing. We had one scanner and a ton of photo books to rip off. We had a stat machine (Google it) and a printer that took nearly as long to print as it would

Ingrid Korgemagi October 8, 2020 No Comments

The Power of People-Based Marketing: A Smarter Approach

You’re Playing with Fire.

Are you ready for Google’s new changes?

Advertising in the 20’s.

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